Those new to SEO might be wondering what is all about follow links vs. no follow links.
Not to worry, We’ll put a brief light on it.
Simplest way to understand – Search engines list pages from all websites.
The pages getting indexed on search engines earn their position by way of how much “points” they have/ or how much they are loved!
When a page gets an inbound link, which is a hyperlink pointing to that page, the page gets a small SEO boost.
Now think of a link as a point – and the more links you have, better the position on SERP.
Some times a page or a script or a link within page need not to be indexed on search engines.
And to do so a tag is added rel=”nofollow” – means NOT TO INDEX.
