Build a brand using the colours that influence human psychology.
A powerful marketing tool, colour psychology influence purchasing decisions and help you build a stronger brand.
Colour psychology tells us of we perceive an Object, a product or services. In branding, colour psychology is focused on how colours impact consumers’ buying behaviour of a brand.
For example – A few colours are associated with luxury, such as gold, silver, black, white, and purple. These colours are associated with richness, sophistication, royalty, and refinement.
Studies show that customers identify colour as a primary reason for choosing one brand over another. Because colour is among the most fundamental visual provocation to the human brain.
