What is Social Marketing
The societal marketing concept holds that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, and society’s long-term interests.
The importance of social marketing
The world connects through the internet, and social media networks are present in the lives of millions around the world. Social media is becoming one of the most important aspects of digital marketing which provides incredible benefits by reaching millions of customers worldwide. They help you to connect with the customers, increase your brand awareness, and boost your leads and sales.
Here are the five reasons of importance of social media marketing in business:
Cost-Effective
As anyone can do social media marketing even with investing huge cost, it is possibly the most cost-effective way for an advertising strategy.
Engaging Customers
One of the best reasons for your business to be marketing through social media is that your customers are already spending time on these platforms. It is a good way to engage and interact with customers on a personal level.
Improves Brand Loyalty
Having a social media presence makes it easier for your customers to find you and connect with you. This will help in improving customer retention and customer loyalty.
Increases Traffic
One of the major benefits of social media is that it helps to increase your website traffic. By sharing your content on social media, you are providing users to click through your website and visit it for more information.
Enhances SEO Rankings
Nowadays, it is no longer enough to simply optimize your website and update your blog regularly. Successful brands tend to have a healthy social media presence. This presence act as a signal to the search engines that your brand is valuable, credible and trustworthy.
Advantages of social marketing
Social marketing allows businesses and web sites to gain popularity over the Internet by using different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking web sites.
- Promotes consumption of socially desirable products.
- Promotes health consciousness in people and helps them adopt a healthier lifestyle.
- It helps in green marketing initiatives.
- It helps to eradicate social evils that affect the society and quality of life.
- Social marketing is one of the cheapest ways of marketing.
- One of the best advantages of social marketing is that anyone can take advantage of it, even from their own home.
