Scale Up: Digital Marketing Benefits for Small Businesses

Digital Marketing /

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    Learn How to Market your products and services in Digital Era.

    For a local or small business, taking advantage of digital marketing is no longer optional.

    Whether you’re launching a new business or already have one, Small business must have a strategy that includes a strong online presence for your brand is essential.
    Businesses who neglect their digital presence risk being left behind and overtaken by the competition.

     

    There is no magic bullet.

    The goal of marketing is to connect your business’ value to the prospective buyers. It’s a simple concept given that there are multiple channels to getting close to your buyers.

     

    Write an answer to find your customer.

  • What demographics make up your customer base?
  • Where do they live?
  • Where do they hang out online?
  • How do they look for products in your niche?
  • Who do they listen when making decisions relative to your product?

    •  

    The Key digital marketing tips for small businesses include:

  • Know your audience.
  • Emphasize your value proposition.
  • Stay focused on singular goals and objectives.
  • Capitalise on short-term plays.
  • Understand the power of existing customers.
  • Use free promotional tools.
  • Create a website
  • Consider blogging to attract prospects
  • Promote yourself on social media.
  • Collaborate with influencers to create brand awareness.
  • Stick to a social media posting schedule.
  • Invest in ads.
  • Use email marketing to nurture leads.
  • Manage relationships with a CRM.

    •  

    Here’s how to grow your business economically

    SEO –
    Structuring your website and content so that it ranks as high as possible on Google and other search engine results pages.

    Social Media –
    Create Social media business pages and Connect your Facebook, Instagram, LinkedIn, and Twitter accounts.

    Quick connect to the customer –
    Design Google, Facebook and Instagram ads.

    Schedule content –
    Schedule your posts in advance.

    Stay in the loop –
    Read and respond to conversations on Facebook, Instagram and other social channels.

    Send marketing emails –
    Welcome Messages, Newsletters, Educational content, Promotions

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