Colours have the power to mould our perceptions

And even the circumstances we find ourselves in. Colour psychology is built on the idea that certain colours trigger specific feelings and emotions, which trigger certain courses of action. It suggests that choosing your website colour scheme based on the emotional experience will not only impact your brand’s personality, but it will trigger certain visitor reactions.

Lets get the basics

A website colour scheme is the combination of colours, suitable for a website for its branding.
The primary colours are generally the dominant ones, used mostly on backgrounds, logo, menu, etc., and secondary colours are often used as accent colours.

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